Franchise Direct, the country’s foremost aggregator of franchise information, breaks prices down as follows. Franchise CostsĬost is another factor when choosing a franchise. But Chipotle franchise has had numerous, recent high profile food scare-related PR nightmares that suck a bit of the juice away from their claims around freshness. Both have focused major marketing campaigns on the quality of their produce and meat sources. ![]() Qdoba Mexican Eats® provides little public information about ingredients or vendor relationships.īaja Fresh and Chipotle® are fiercely proud to use fresh ingredients. Moe’s serves comfort items like queso, a Tex-Mex style of liquid cheese dip. Moe’s Southwest Grill® of Atlanta, Georgia, sidesteps the food quality conversation by focusing on catchy names. In a 2011 lawsuit, the QSR franchise revealed they add oats, seasonings and fillers to their beef recipes and publicly refused to change the product. Customers recognize the differences between over-processed foods and fresh-made menu items.Īt one end, Taco Bell® makes headlines for low-quality ingredients and fillers. The fast casual dining scene has a quality spectrum. Let’s take a look at five popular Mexican food franchises in the United States to see how they compare to Baja Fresh. More than your lunch is on the line.īaja Fresh is only one of the fast casual dining restaurants that comes to mind when entrepreneurs consider QSR franchise opportunities. The financial investment is serious and the return on investment (ROI) will affect your livelihood. When it comes to owning a Mexican food franchise though, the choice is important. Taco or burrito? Salsa or guacamole? Nobody wants to choose! ![]() How Does the Baja Fresh® Mexican Food Franchise Compare to Competitors like Chipotle?
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